Consumers are urged to splurge on that coveted lipstick, eyeshadow or mascara, as using color cosmetics does significantly alter how women are perceived by others—even at very first glance, according to a new study from P&G Beauty & Grooming, Harvard University and Massachusetts General Hospital Department of Psychiatry. Results of the study show that makeup application specifically impacts judgments of attractiveness and character when viewed rapidly or for unlimited amounts of time, ...